4 Ways Promotional Products Can Boost Your Business

Digital marketing seems to be a top priority for businesses these days when it comes to advertising, but there is still a lot to be said for some old-school tried and true marketing techniques, such as promotional products. According to Pens.com, 82% of people say that their impression of a brand is better if they give out promotional products. Let’s look at four ways that promotional products help your business.

 

1. Brand Awareness

 

One of the first ways that products can help your business is by increasing brand awareness. People need to know who you are and what you’re about. When planning promotional products such as t-shirts, discuss your brand details with the screen printer so they can include them in the design. This can include colors, logos, and other images.

 

You want your brand images and designs to be consistent all across your marketing efforts. This includes your website, social media, and promotional products. When you keep things consistent in this manner, people are more likely to remember your brand and start associating it with your products and services.

 

2. Rewarding Customer Loyalty

 

Another way promotional products help your business is by rewarding customer loyalty. Customers want to connect with your business, and one way to do this is by offering promotional items and rewards for hitting certain loyalty milestones. This may include spending a certain amount of money over time or visiting a certain number of times. Promotions can also include giveaways. Promotional sweepstakes are a great way to promote customer loyalty while getting customers more active on social media.

 

3. Celebrations and Commemorations

 

Promotional products created by a professional screen printer can also be used for celebrating milestones or commemorating special occasions like anniversaries or achievements. You can use promotional products to excite your teams about accomplishments or to promote your important business milestones to your customers. Any branded material will increase your favor in the eyes of consumers.

 

4. Employee Recognition

 

Promotional products aren’t just about customers, though. They can also be used to recognize employee accomplishments and milestones as well. Showing your employees that you care about them and appreciate their accomplishments creates a better company culture and improves loyalty.

 

These are just a few ways that promotional products can help your business. If you’re looking for a professional screen printer to help you create great promotional items, contact KG Graphics today. Our expert team can create any item you're looking for!